1. Marketing and Branding Strategy
? Establish positioning, identify target audiences, and develop marketing strategy and plans to raise brand awareness and reach student targets;
? Lead all marketing initiatives including events, online / offline marketing, advertising, PR and partnership development with third-party, aiming to maximise reach to targeted audience; create annual communications plan with clear timeline for online / offline exposures to ensure strategic external communications;
? Analyse customer insights, consumer trends, market analysis and marketing best practices to build successful strategy and implementation;
? Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaigns development and go-to-market strategies, complete with formal proposals and recommendations on tactics;
? Brand guardian for the school being comprehensive in understanding brand identity and brand application, able to guide anyone in the school with the adequate and accurate application of our brand. Ensure all marketing initiatives are delivered with the highest standard that best represent a Harrow-branded school;
? To market the school to appropriate target markets for recruitment of students as well holiday programmes for both onsite and offsite.
? To monitor branding to ensure consistency and appropriateness.
2. Media relations
? Develop influential long-term relationships with media for positive coverage of the school and the brand as a whole
? Handle and advise media requests and develop appropriate responses towards media enquiries; able to handle crisis appropriately (if any) with aligned messages as agreed with School Heads.
3. Annual planning and budget allocation
? Provide year-round planning on all marketing initiatives with careful use of budget that shows high ROI
? Improve plan periodically with approval from School Heads and advice from Head Office.
4. Provide other support assigned by line manager

Safeguarding
? Take seriously the responsibility to safeguard and promote the welfare of students, and to work together with others to ensure adequate arrangements within the Boarding House help to identify, assess, and support students who are suffering harm
? Ensuring that the School’s safeguarding policies on child protection and health and safety are implemented effectively