Reports To:

Senior Manager, IT Product Management, Digital Customer Experience

Key Responsibilities: Responsibilities

? Cooperate with Enterprise Digital Demand Creation team and regional/local BU digital marketing team to define DCX (digital customer experience) strategic plan together with manager.

? Provide digital marketing consulting analysis and share the best practice in the industry.

? Understand MarTech tools’ capability(which list in below application experience) and work with DCX PO (product owner) to define DCX product roadmap which including Website, Rich’s Plus, Marketing Automation Platform, etc.

? Work closely with solution analysis/architect team for architect alignment.

? Work with PO, IT dev team and vendor to make sure product delivery by PI/Sprint planning.

? Provide data analytics to driven sales and marketing decision making and get business insight.

? OCM including user training & adoption to make sure better understand system functionality.

Experience & Education

? Bachelor’s degree in digital marketing, e-commerce or computer science related field.

? Fluent in English.

? Minimum 5 years’ digital marketing experience.

Application Experience preferred:

? Customer Journey Mapping

? Website DXP/CMS (WordPress/Adobe AEM/Sitecore/

? DAM/PIM (AEM/Bynder/Enterworks)

? SEO/SEM

? Marketing automation platform (Marketo/HubSpot/SF Marketing Cloud)

? Social marketing (Facebook/WhatsApp/WeChat/Line/etc.)

? Video/Livestream management

? Google Analytics

? DMP/CDP

? Microsoft Office, PowerBI

Functional Requirements: Communication & Collaboration:

? Collaborate with staff to ensure smooth and reliable operation of software and systems for fulfilling business objectives and processes.

? Ensure written and verbal communication is clear and concise

? Can cohesively work in a team.

? Can manage conflict and constructively resolve issues.

? Can adapt to change and rally personnel around change.

? Trains less experienced colleagues

Personal Attributes:

? Good interpersonal skills.

? Ability to conduct research into a wide range of computing issues as required.

? Highly self-motivated and directed.

? Results driven and oriented with a keen attention to detail.

? Proven analytical and problem-solving abilities.

? Possess an agile mindset open to adaptation based on experience and feedback.

期望到崗時(shí)間：9月底