Job Description ：

?職位描述：

1. 根據(jù)銷售目標(biāo)及產(chǎn)品上市，制定年度產(chǎn)品推廣營(yíng)銷計(jì)劃與促銷計(jì)劃

1. Define annual marketing plan and promotion plan acc. sales target and product launch plan

2. 分解家電零售渠道年度營(yíng)銷計(jì)劃，獲得客戶營(yíng)銷資源支持，設(shè)計(jì)活動(dòng)落地方案并跟蹤執(zhí)行及反饋

2. Break down annual ER marketing plan, obtain customer marketing resource, design, track and feedback relevant campaigns

3.依據(jù)家居市場(chǎng)渠道年度營(yíng)銷計(jì)劃，針對(duì)潛在的品牌加盟店店主，櫥柜商，設(shè)計(jì)師，其它潛在消費(fèi)者及客戶，定期組織產(chǎn)品推廣營(yíng)銷及品牌體驗(yàn)活動(dòng)

3. Organize product and brand experience activities targeting potential Kitchen Retail customers and consumers, incl. BFS, KFM, designers, etc.

4. 分解家電零售渠道年度促銷計(jì)劃，根據(jù)全國(guó)大客戶，區(qū)域客戶的促銷節(jié)點(diǎn)計(jì)劃，提供 BSH相關(guān)的產(chǎn)品、營(yíng)銷物料及禮品等支持

4. Break down annual ER promotion plan, support national KA and regional KA via product display, POSM and gifts

5. 分解家居市場(chǎng)渠道年度促銷計(jì)劃，設(shè)計(jì)促銷活動(dòng)落地方案（引流、買贈(zèng)、轉(zhuǎn)化等），跟蹤執(zhí)行及反饋

5. Break down annual KR promotion plan, design, track and feedback promotions e.g. diversion, purchase, conversion

6. 對(duì)接總部業(yè)務(wù)單元及渠道零售團(tuán)隊(duì)，細(xì)化總部營(yíng)銷及促銷在大區(qū)的落地執(zhí)行

6. Detail execution plan for HQ marketing and promotions as interface with BU and HQ channels

7. 支持客戶在城市級(jí)別的相關(guān)行業(yè)聯(lián)盟活動(dòng)及營(yíng)銷物料提供

7. Support city level customer and industry activities

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Job Profile：

職位要求：

1、統(tǒng)招本科及以上學(xué)歷，有家電行業(yè)相關(guān)工作經(jīng)驗(yàn)優(yōu)先；

Bachelor's degree or above, relevant working experiences in home appliance industry is preferred;

2、具備營(yíng)銷思維，良好的營(yíng)銷推廣及品牌體驗(yàn)活動(dòng)組織能力；

Good command of marketing ideas, able to organize marketing promotion and brand experience activities;

3、具有較強(qiáng)的自我管理能力，及邏輯判斷能力;

Have strong self-management ability and logical thinking ability;

4、良好的溝通能力，較強(qiáng)的理解能力；

Good communication and good comprehension ability

5、意在家電領(lǐng)域不斷發(fā)展，創(chuàng)新；

Aiming for continuous development and innovation in home appliance field;

6、可以接受高頻次的出差。

Acceptable for high frequent business trips.