更新于 今天

市場主管

1.1-1.6萬
  • 北京通州區(qū)
  • 5-10年
  • 本科
  • 全職
  • 招1人

職位描述

市場推廣市場策劃市場運營英文流利

職位概述:
作為市場主管,將為樂成教育特別是幼兒園業(yè)務線提供市場工作支持,提升品牌形象,推動市場招生有效增長。該崗位要具備良好的市場洞察力、策劃能力和領(lǐng)導力,出色的溝通能力、團隊合作精神和商業(yè)敏銳度也是成功擔任該職位的關(guān)鍵要素。


任職要求:
1. 本科及以上學歷 ,工商管理 、市場營銷等相關(guān)專業(yè);
2. 5年以上市場營銷 、品牌公關(guān)等領(lǐng)域工作經(jīng)驗;
3. 具備較強的文字撰寫能力與短視頻拍攝能力;
4. 思路開闊 ,具有創(chuàng)新能力 ,適應跨文化工作環(huán)境;
5. 優(yōu)秀的溝通表達能力,并具有較強的客戶服務意識;
6. 英文可作為工作語言。


崗位職責:
1.市場活動執(zhí)行:分析市場需求、用戶需求,協(xié)助學校、幼兒園策劃并執(zhí)行校內(nèi)外各類招生與市場活動,包括但不限于社區(qū)活動、教育展會、開放日、工作坊等。
2.傳播內(nèi)容制作:從市場角度策劃、組織各類品牌與市場傳播內(nèi)容,具有一定的撰稿和視頻拍攝能力。對于社交媒體(微信、小紅書等)的運營有一定了解,并能針對不同渠道提供針對性內(nèi)容。
3.招生工作協(xié)同:與招生同事密切合作,制定短期和長期目標,定義目標市場,并制定可操作的計劃以實現(xiàn)營銷和招生目標,以及監(jiān)控關(guān)鍵績效指標。
4.其他渠道開發(fā):圍繞目標人群,通過各種渠道開發(fā),包括線上、線下、商業(yè)網(wǎng)絡(媽媽群、周邊小區(qū)、上游資源等),以及與其他品牌合作的機會,包括品牌聯(lián)名營銷活動、跨界活動等,最終觸達目標群體。
5.完成領(lǐng)導交辦的其他相關(guān)工作。


備注:上述崗位職責反映了該崗位的主要功能或職責的總體要求,并不能被視為對該崗位要求的詳細描述。

工作地點

樂成公園幼兒園

職位發(fā)布者

劉先生/人力資源主管

三日內(nèi)活躍
立即溝通
公司LogoBeijing City International School 北京樂成國際學校
SCHOOL PROFILEBeijing City International School(BCIS) was opened in August 2005 to provide an international education for the expatriate community in Beijing and, uniquely, for the children of internationally-minded Chinese nationals. The vision of the founders sees BCIS as a bridge between East and West. BCIS is a private, not-for-profit, coeducational day school.Enrollment currently stands at 750 students. There are over 50 nationalities enrolled. The school has an open admissions policy for students who can benefit from its programme. Students must either be fluent in the English language or willing to develop fluency through the school’s ESOL(English for Speakers of Other Languages) programme.The school comprises of three sections: an Early Childhood Center(Toddler through Kindergarten) and an Elementary School(G1 through Grade 5) and an Secondary School(Grades 6 through 12), each of which is headed by a Principal who reports to the Head of School. There are approximately 100 teachers representing 13 nationalities.BCIS is an IB World School. The school is authorized to teach the IB Primary Years Programme(PYP), Middle Years Programme(MYP), and Diploma Programme(DP). BCIS is a member of the Council of International Schools(CIS), the Association of China and Mongolia International Schools(ACAMIS), and the International Schools Athletic Conference Beijing/Tianjin(ISAC). BCIS has been accredited by the Council of International Schools(CIS) and the Western Association The new BCIS Early Childhood Center(ECC) is the first educational building in China to be LEED certified(to a Gold Level standard), making it fully green and environmentally friendly and is expected to be open in the summer of 2014.The building located in Shuangjing, near the East Third Ring Road in the heart of Beijing Commercial and Business District(CBD).The address is No. 11 Dongbai Street, Chaoyang District, Beijing.
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